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An NFL coach’s secret for lasting success

“A quarterback is like a farmer: The work’s never done.”

— Andy Reid, Kansas City Chiefs Head Coach


Sports broadcaster Colin Cowherd interviewed Andy Reid on his show recently.


And Colin asked him a bunch of great questions, including one about Patrick Mahomes.


If’n you don’t watch football, Mahomes is an elite quarterback who has “GOAT potential,” which is to say, he might be the best quarterback in history when he calls it quits.


And Colin asked how do you coach a guy like that with so much talent. How do you find tweaks to make which can take his game up another notch.


To which Andy said:


“A quarterback is like a farmer: The work’s never done.”


And you know what?


So it is with business.


There are always tweaks you can make to improve your offer, your copy, your branding, and yes, your sales.


But this reminded me of one of my favorite counterintuitive truths:


Success breeds failure.


Check this out:


Most people fear failure like it’s a corrupted government official with access to drones.


But y’know what’s far scarier?


Success.


Why?


Success makes you lazy.


It makes you arrogant.


And it disguises business-shattering problems, so you can’t even see them until they blindside your business and cripple your financial health.


True story:


When I started my copywriting business, I grinded like Tony Hawk. I spent at least an hour every day (including weekends) looking for new clients. Some days, I’d spend as many as 4 hours doing my cheap, but labor-intensive lead gen system.


It worked like gangbusters tbh.


But guess what…


I hated it.


And so, as soon as I sniffed a bit of success, I stopped doing any kind of lead gen.


It took a few months for this to “catch up” with me. But when it did, it sucked.


And I didn’t wanna have to revert back to my old system for attracting new clients. Because, yes, while it did work, it siphoned far too many hours out of my day.


I explained this sitch to my mentor one day.


And he told me how big of an idiot I was for not outsourcing this as soon as possible.


Hard to disagree with him.


Since that day, I’ve tried various lead gen methods. But I’ve outsourced each and every one of them.


Moral of the story?


Success is more dangerous than failure.


And there’s probably a tweak you can make right now in your business that will make you “bankrupt-proof.”


But here's the best part:


You don’t have to do it yourself.


In fact, this is an ideal situation to outsource your weaknesses.


Speaking of outsourcing your weaknesses…


If’n one of your weaknesses is making sales with email—while creating a diehard loyal fan base as you do—then book a call.


If you have a proven offer and a list and we vibe, you might never have to worry about email for as long as your business exists.


And your sales from email will be like Limp Bizkit:


They’ll keep rollin rollin rollin rollin in.


Corny (and outdated) jokes aside, book a call and let’s see if we’re a good fit to work together.

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