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A broken clock ain’t always right twice per day

Last week, Peanut and I went to lunch at a local sandwich joint. As we sat down to open our sandwiches, we both came across something you don’t see every day:

A broken clock.

And not only a broken clock, but a kinda broken clock. The hands still moved, but it was so much slower than clocks that move in real time that it’s one of the rare clocks that ain’t right twice a day. This clock might even let entire days slip past without being right once.

And yes, while this idea is admittedly “silly” it did remind me of something even sillier:

Twitter gurus.

Y’see, these mfs are like the broken clock in the sandwich shop. Sometimes they do spit out good advice or regurgitated platitudes that while aren’t mind-blowing have a sprinkle of truth to em.

But most of the time?

They ain’t right once a day, let alone twice a day.

For example, they fool mfs into thinking it’s easy to hit $10k/mo. They’ll tell you that you only need to hit monk mode for 6 months, and by the time you come out, you’ll have a $10k/mo business.

Or that ChatGPT will take over the world and replace all copywriters, screaming “but the PrOmPtS!!i!!i” when they get pushback.

Or that Twitter, or any other social media platform, is the superior medium to persuade people to buy your products or services.

I mean… there are even cold email copywriters who larp as actual copywriters. I respect the hustle, but cold email copywriting ain’t in the same league as email copywriter, let alone cold audience or sales letter copywriting.

Not to mention, legit full blown scammers or mfs who run an OnlyFans agency.

Here’s the thing…

As the great Ben Settle often repeats:

You should try to break every piece of advice you hear.

Doesn’t matter if it comes from me, your favorite Twitter guru, or your favorite self-help book.

In other words:

As Abe Lincoln cogently put it: Don’t blindly believe everything you hear, especially when it comes from the internet.

Now, here’s the good news:

Since you found my email list, you’ve also found one of the “good guys” in the world of email marketing. I don’t regurgitate lame arse advice. I actually understand the principles of direct response marketing and how they apply to email. And I’ve never doctored a fake testimonial or review in my life.

So, pay attention to each email I send. But also don’t be afraid to try to “break” something I tell you.



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