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AI thinks 71.6% of Americans are overweight
One of the worst applications of AI is Gemini sabotaging Google search results. Especially when Gemini’s overviews are laughably false. ...

John Brandt
Apr 113 min read
How to make your emails 260x more effective
I chatted with a client last week and we crunched some numbers. Over the past year, we’ve converted new email leads to the tune of...

John Brandt
Apr 102 min read
It ain’t sexy, but…
I was on a call with a client this morning and he found an extra $600 or so in profits he wasn’t “supposed” to make. An extra 6 hundo...

John Brandt
Apr 83 min read
An old lesson I have to learn the hard way over and over again
I haven’t been exactly a bastion of consistency with my gym habits the past year or so. Some months, I’d hit the gym 3-4 times a week...

John Brandt
Apr 72 min read
How trying to go cheap costs much, much more
Mayhap the biggest mistake a business owner can make is a simple temptation: Trying to save money. In nearly every case I’ve witnessed...

John Brandt
Apr 62 min read
How a moldy burger increases sales
A few years ago, in the thick of the fog that was covid, one fast food joint shocked the world with an audacious ad that beautifully...

John Brandt
Apr 52 min read
I wanted to become a copywriter, not a firefighter!
- So I mumbled to myself earlier today as I donned a firefighter hat, and, uh, spent the rest of the day putting out various fires. I’m...

John Brandt
Apr 52 min read
How RFK Jr will save snacks
I haven’t paid much attention to what RFK has been up to since getting appointed to the HHS. I don’t pay much attention to politics in...

John Brandt
Apr 42 min read
liars
I am heated. Remember how I told you about a client who switched backend platforms and the developers we hired have not listened to my...

John Brandt
Apr 32 min read
The secret to addiction
Addiction has gotten a bad rap for most of my life. I grew up decades into a pointless war on drugs which were based on complete lies...

John Brandt
Apr 23 min read
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