I’m a big fan of Zyn nicotine pouches. They might not be the healthiest thing ever, but they help me become laser focused.
And you know what?
I’m an even bigger fan of Zyn’s marketing.
Their marketing creates a bunch of unfair advantages for them compared to other nicotine or tobacco companies.
For one, the warning on Zyn packages says nothing about cancer — something that basically any other nicotine or tobacco product has.
But notice they still have a warning on their packages. And this warning is wildly profitable for them.
What’s the warning say?
“WARNING: This product contains nicotine. Nicotine is an addictive chemical.”
They’re “priming” their customers to get used to buying Zyn and buying it often with that warning.
In fact, back in the day, cigarette companies wanted these types of warnings on their products.
If someone believes something is addictive, they’re more likely to believe they’re addicted to it.
Now, I don’t believe in addiction. At least in the way we’re taught it.
But your brain is more powerful than you think. And a warning like this is a sneaky way to tap into someone’s psyche and encourage them to make this product a part of their daily routine.
Zyn gives itself a bunch of other unfair advantages too:
1. They have a loyalty program where you can earn a new TV, Apple Watch, and other cool gifts their customers would enjoy.
2. They’re more expensive than most other alternative options. (Lesson in there...)
3. They run more sales, on average, than their alternatives too.
Maybe there’s something in this email you can apply to your business. Maybe not.
If you need help writing emails that explode your piggy bank with sales, book a Discovery Call below, and let’s chat.
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