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The most powerful (and underrated) force in business

There’s a certain “force” in business which can…

* Double (or even triple) your business this year

* Help you stuff copious amounts of coins into your coffers (while working less)

* Make you at least 1000x better at any skill under the sun (from offer creation, to copywriting, to sales, and everything in between)

* And even make you more fit and sexier than you’ve ever been

What’s this force?

No, it’s not emailing.

No, it’s not Money Twitter.

No, it’s not hand copying great ads.

Or anything else you’re thinking of as you read this.

This force is momentum.

And it’s the most powerful force in life. Whether you apply it to business, relationships, sports, or fitness.

Momentum is the great driver of everything that happens in your life—both good and bad.

And it’s one of the simplest ideas to wrap your head around. Meaning, adding momentum into your life is as easy as working on your craft for at least a couple hours a day.

Story time:

When I first started my copywriting business, I worked every single day and twice on Sundays. On “slower” days, I still managed 4 hours. On “busy” days, I worked at least 10 hours a day. And usually more.



It’s easier to get into the “zone” on Mondays (or any day for that matter) if you worked the day before.

But as my business picked up, I also needed more rest. Copywriting is a creative process. And creative work drains your creative energy. I burnt myself out a bit.

As my business grew, I worked less on weekends. And I gave myself more “wiggle room” during the week. Some days, you just don’t feel like working, and resting makes you more productive. Weird, but true.

Anyway, I’m getting back into working every day. But with a twist this time.

Every day, I’m gonna do something that works towards my goals. Whether it’s writing an email, working on a client project, hand copying ads, or something else. Even if it’s just an hour or two on the weekend.

Here’s why:

You keep building momentum instead of letting it fizzle out.

You can work less per week by working every day — because of the aforementioned momentum factor.

And you can keep your mentals “sharp.” Which is especially important for creative work, like copywriting.

I encourage you to do the same. Try it for a month and compare your results. Methinks you’ll find it has a massive impact on your energy levels, creativity muscles, and discipline.

After that month, you’ll see a fatter number when you log into your bank account.

And ya know what?

This “momentum” factor applies even more to writing and sending emails to your list.

It’s the classic law of attraction trope.

Writing more = more opportunities = more money.

You attract more moolah by intentionally creating more.

Alright, enough of this before we get too esoteric.

If you wanna “print” more moolah every time you hit send, book a discovery call with me here.

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