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The biggest sin man can make

There are a few folks I know who, quite frankly, embarrass me.


Because, barring the more sinister acts of mankind, they’re the living epitomization of the biggest sin man can make:

They’re useless.

Just absolute complete wastes of human life.

No drive.

No ambition.

No goals.

(for some) No job.

Just withering away, accomplishing absolutely nada with their lives. It breaks my heart for them — a legacy of being useless is one of the worst “legacies” you can leave. But it also infuriates me. How can you live the same old mundane existence, living at the exact poverty level, and be satisfied and happy with your life?

As a fellow man, it doesn’t make a lick of sense to me.

While I don’t always wanna do hard things—whether that means going to the gym, having tough conversations, telling prospects no, sitting down and banging out emails almost every day, etc.—hard things are what life is about. When you force your brain into doing hard things, you enter the flow state. You enter the metaphorical “Avatar State” (if you catch my analogy from Avatar: The Last Airbender). Accomplishing goals, especially difficult ones that stretch you far past your comfort zone, gives you life.

And yet, there are many people around me, including family, who do the exact opposite:

They stay imprisoned in their comfort zone, never stretching past it. Never doing hard things. Never having tough conversations. Never trying to leave a legacy.

Like I said, on one hand, it breaks my heart, yet on another, it infuriates me with the power of a thousand suns.

But you know what?

At the end of the day, you can only control one thing:


And I’d be lying if one of my internal motivations wasn’t being like the exact opposite of the folks I’m talking about here. I’m also lucky enough to have had several “mentors” throughout the course of my life that jettisoned this broken and defeated mindset from my psyche.

I don’t know if there’s anything you can gain from this email, besides the obvious:

There ain’t a bigger sin you can make than being useless. Avoiding mistakes (and by extension, successes) like the plague. Or having no drive, motivation, or ambition to accomplish something, anything.

That’s why, by my calculations, we’re 309 emails into this daily escapade and there’s no signs of slowing down.

I’m slowly building a legacy. And if you want to be a part of that journey—by handing over the reins to your email, so I can help you maximize your revenue from email—book a call, and let’s write our stories together (even if it’s just for a chapter).

Alright, enough of this tittle-tattle. Meet you back here tomorrow.


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