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prodbyzacc da šŸ no šŸ§¢

Writer's picture: John BrandtJohn Brandt

For the older folks on this list lemme explain the subject line before I get into the story:


Da šŸ = the greatest of all time

No šŸ§¢ = no lie


Alright, now that we covered that, walk with meā€¦


At the time of writing this email (which is admittedly much sooner than youā€™re probably reading it), Kanye West has gone wild on Instagram.


Heā€™s knee-high in his beef with ā€œsketeā€ (aka Pete Davidson) because he stole Kanyeā€™s girl. And heā€™s been in a wild ā€œpublish-then-deleteā€ phase with his Instagram posts to promote his Donda 2 album (and try to win Kim K back or something).


Anywayā€¦


Thereā€™s been one fella whoā€™s taken full advantage of Kanyeā€™s hectic Instagram:


prodbyzacc


Apparently, this fella is a producer and rapper. And he comments under every. single. post. Kanye makes on the Instagram with:


ā€œKanye da šŸ no šŸ§¢ ā€œ


He does this to an obnoxious level. He always leaves his comment within the first couple minutes of Kanye posting it. And then he posts a bunch of other, similar comments ā€” so if youā€™d click on a Kanye post and read the comments, he dominates what you see.


Thereā€™s a lot of lessons you can learn from this fella.


While he comes off as obnoxious and annoying, his ā€œstrategyā€ kinda works.


Right now, he has 52.1k Instagram followers. (I donā€™t know how many he had before he started doing this, but itā€™s safe to assume he had way fewer followers.)


Kanye himself even follows him.


And recently, Anthony Fantano, the self-proclaimed ā€œinternetā€™s busiest music nerd,ā€ reviewed some of his songs on YouTube.


Plus, heā€™s landed himself some haters for his obnoxious consistency. (Which can be a good thing ifā€™n you know how to leverage it.)


Now, maybe this guy goes about self-promotion in a hacky way. But his results speak for themselves. Heā€™s one of the 7,239 people Kanye follows, for example. Heā€™s attracted the attention of the most popular music critic on YouTube. And Iā€™d imagine his songs get many more views than they did before he started doing this.


And it made me think about emails:


This is what happens when you consistently send emails.


Yes, you might get some haters and unsubscribes. But you also make more loot ā€” which trumps an unsubscribe 7 days a week and twice on Sunday.


Also, he highlights the importance of self-promotion. Nobodyā€™s gonna be a bigger supporter of you than you.


Yes, he could probably be less corny about it. And I donā€™t recommend doing his schtick for sending emails.


But you can learn many-a-lesson from this hustlerā€”both good and bad.


If you want to build this level of impact (without being obnoxious or annoying) in your business with your emails, book a call here. If you have a proven offer, we just might be able to work together.

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