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oops, I fvck’d up

Coupla weeks ago, I made a boneheaded mistake.


Here’s what happ’n’d:


I wrote a bunch of emails for a few particular promos for my client.


And in the P.S. of one email, I left the [tease next promo] note intact.


Ooooopsies.


But y’know what?


It didn’t really matter.


Here’s why:


1. Both promos still generated a fat chunk of change. (About $34k in rev give or take)


In fact, leaving that note in the email might’ve been a better “tease” than what I would've cooked up. For no other reason than it seems more mysterious.


2. My client didn’t care.


Yes, he asked me about it. And yes, I apologized. But that was it.


Once upon a time, back when I was still “green” to this game, I would’ve had a mini panic attack.


Now I realize how the mind blows situations outta proportion.


3. Email is the most forgiving medium.


This blunder would’ve been more of a problem if, say, we were running paid dollars behind it. But email is all but free — minus the software costs, my “outlandish” fees, and the time that goes into it.


4. Nobody’s perfect.


And everyone makes mistakes.


Moving forward, I just need to double check emails before I hit “send.”


Easy peasy.


And this last point is by far the most important and most applicable to anything you do:


5. Mistakes > Perfection


It’s more profitable sending a mistake-laden email than working on it for days on end trying to make it perfect.


Moolah is attracted to speed. And being a perfectionist is like driving into a crater-sized pothole that gives you at least two flat tires.


Anyway…


If you need help from an email copywriter who admittedly isn’t perfect, but makes the cash register sing nonetheless, book a call here.


If you have a proven offer and a list, the sooner we start the better.


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