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beware: copywriters with “talent dysmorphia”

“The worst people often think they're the best. My dad calls it ‘talent dysmorphia.’”

— Jack (Ted Lasso)


In the wild world of internet marketing, copywriting, and Twitter gurus, a lot of mfs suffer from talent dysmorphia.


What’s talent dysmorphia?


Well, it’s thinking you’re better at your job than you actually are. I first heard it from a recent episode of Ted Lasso (the most heartwarming TV show I’ve watched as of recent).


Let me paint this talent dysmorphia picture with a story:


(Slight Ted Lasso spoilers ahead)


In Season 3 of Ted Lasso, Keely started her own marketing and PR firm. But she hates everyone she works with—they’re the stereotypical boring office worker, who are real life imitations of Scott Adams’s Dilbert cartoon.


Well, during a video shoot for a promo, she reconnects with one of her old friends, and hires said friend on the spot to bring some life into her company.


Her friend accepts the position, and it starts out gravy. She’s benefiting the company, helping out, etc. etc. But then she gets a little too big for her britches.


Keely’s main client is Bantr, a dating app where you don’t see any pics of the person you’re talking to. Instead, you’re supposed to “connect” with other people through conversation to decide if you want to meet up with them or move onto the next pictureless profile.


Well, despite her initial success, Keely’s friend uses this as an opportunity to launch her dating app idea behind the backs of everyone else, on the Bantr app itself.


Her idea?


Meet celebs and bang ‘em on the first date.


In other words…


It goes completely against the USP of the Bantr dating app, the one where you can’t even see who you’re talking to until you meet up. But Keely’s friend used this as an opportunity to “update” the app, and turn it into a “bang a celebrity tonight” app.


When Keely sits down to fire her friend for her egregious decision, her friend first thinks she’s gonna land a promotion, not get fired. And when she gets fired instead, chaos ensues. Her friend yells at everyone that she’s an “innovator,” tries to poach the employees to come work for her, saying she’ll double their salaries (even though she doesn’t have a business… and can’t even afford to pay anyone their current salary). And then the next day, she lets a baby lamb into the office who drops mayhap 300 deuces all over the conference room.


And you know what?


This is how I imagine most freelancers who beat their chest on Twitter act irl.


They promise you the world, and when they can’t deliver—or worse, deliver sumtin that jeopardizes your entire brand and everything you worked hard to build—they act like a little schoolgirl.


Moral of the story?


Do your due diligence before hiring anyone.


You do that?


And you’ll avoid many unavoidable problems.


Need help from someone who not only knows what he’s doing, but also won’t jeopardize your brand or hard work?


Grab a time here, and let’s chat.


John

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