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I saw a video of LeBron shooting hoops with two of his sons a while back. And, boy, was this thing a rabid engagement manufacturing...

This might be the most important email I’ve ever sent. Let’s find out if I’m hyping this up or not. Here's the sitch: I’ve been watching...

Got some controversial, “hateful,” and truly disturbing news for you today: Men and women are different. “Gasp!!!!” I know, I know. I’m...

There’s a lot you can learn from the “freebie” games that offer in-app purchases. Fortnite is the most popular example. Mobile phone...

Let’s test out a new offer, shall we? Here’s the deal: I’m taking over as Copy Chief for one of my clients who hires and trains a bunch...

I wrote a new automated sequence for one of my clients a couple weeks back. Right now, it’s converting at a healthy 16.67%. That’s good...

Coupla weeks ago, I made a boneheaded mistake. Here’s what happ’n’d: I wrote a bunch of emails for a few particular promos for my client....

“No! Try not. Do. Or do not. There is no try.” — Yoda, The Empire Strikes Back My girl and I are rewatching the Star Wars movies. In...

What’s the difference between a piece of killer copy that results in thousands and thousands of dollars in sales… …and a complete dud...

“We won’t convince him or anyone.” — Roland of Gilead (aka the gunslinger), Wolves of the Calla Let’s head back into the zany world...