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why low open and click rates = more sales
If you’ve read my Profit First Emails book, then you know that I teach sending more emails around deadlines. Almost an obnoxious amount...

John Brandt
Jul 18, 20222 min read
$500 client vs $5000 client
There’s a meme popular on Twitter that goes a lil sumtin like dis: $500 client: Pls send me a detailed report every hour. I need to...

John Brandt
Jul 17, 20222 min read
copywriter loses a $4k container
Saw this tweet from a reputable copywriter on Twitter (@fraseralex1): == just lost my easiest $4k/mo retainer (~10 hours of work per...

John Brandt
Jul 15, 20221 min read
Don’t be King Dingaling
One of the podcast shows I work on is for this ultra successful real estate investor turned businessman. Dude has 7 or 8 businesses. All...

John Brandt
Jul 14, 20222 min read
sore beyond relief, yeeeeesh
Few days ago, I played basketball with my buddies. I haven’t played 3-on-3 basketball in quite some time. Only a few times over the past...

John Brandt
Jul 13, 20222 min read
the art of following up
If you don’t follow up at least 5-8 times, you don’t really want it. This applies to email marketing and cold email and cold calling and,...

John Brandt
Jul 12, 20222 min read
new book, who dis?
(No, not *my* book…) Check this out: I was on a client call last week, and she made an unusual request… Here’s the story: One of my...

John Brandt
Jul 11, 20222 min read
your thermostat’s keeping you poor and broke and miserable
“Besides,” Eddie said, “big money can do weird things to people.” — Wolves of the Calla Let’s head back over yonder to Stephen King’s...

John Brandt
Jul 10, 20223 min read
the weird way golfing improves your copy chops
Few weeks back, I golfed for the first time this season. Since I live in Ohio, I have a good 6-month break when I can’t golf much. And, I...

John Brandt
Jul 9, 20222 min read
“my pleasure”
I read a story about the origin of Chick-fil-A employees saying “my pleasure” whenever a customer thanked them a few months back. And...

John Brandt
Jul 8, 20223 min read
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