How Deshaun Watson going to the Browns can grow your business
At the time I’m writing this, Deshaun Watson went from the Houston Texans to the Cleveland Browns in a blockbuster trade. As a Steelers...
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John Brandt
Mar 31, 20222 min read
How to sell out any product every time you hit “send”
Couple days ago, I was on a call with one of my clients where he said… (paraphrased) “Every time we send something, we sell out.” Which...
John Brandt
Aug 1, 20213 min read
Why Copywriting Can’t Save Your Dying Business
I often have conversations with potential clients who overemphasize the importance of copywriting. So let me say this as a copywriter:...
John Brandt
Jul 18, 20216 min read
The 89-Word Long, Exhaustive List Of Spam Triggering Words (And Alternative Words To Use Instead)
Nobody wants their emails to end up in spam. Yet, companies frequently use spam triggering words that increase the chances their emails...
John Brandt
Jul 18, 20219 min read
Why iOS15 Will Change Email Marketing Forever (And Why This Is A Good Thing)
If you’re not in the email marketing world, then you might’ve missed perhaps the most important update to email marketing since before...
John Brandt
Jul 18, 20216 min read
The Single Biggest And Most Lethal Mistake Brands Make With Their Email Marketing
What I’m sharing with you in this article is the biggest and most dangerous mistake brands make with their email marketing. While most of...
John Brandt
Jul 14, 20216 min read
How To Use Urgency & Scarcity To “Ethically Force” Your Customers To Buy Now (And Thank You After)
Alright, last article we chit-chatted about deadlines. Now let’s talmabout what makes deadlines work: Urgency & Scarcity Urgency and...
John Brandt
Jul 9, 20217 min read
Deadlines: The Most Powerful Tool For Making Your Email Campaigns Explode Through The Roof
Alternative health and supplements companies launch new products and promotions all the time. Whether they create a new product, launch a...
John Brandt
Jul 7, 20216 min read
The easiest, quickest, and least painful way to double (or triple) your email sales
Most alternative health and supplements brands leave a lot of revenue on the table by not maximizing their email marketing. Not only is...
John Brandt
Jul 3, 20214 min read
Contrast Killed The Cat: How Using Contrast Puts Your Persuasion On Steroids
Contrast is one of the strongest psychological drivers for helping your brand make more sales. Great art has contrast. The best...
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