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The Boys on Amazon Prime is one of my favorite shows. The show has great characters to the point where you feel bad for sociopaths. It...

I have a bone to pick today. Yesterday, I had two sales calls with prospective clients. And they both shared similar horror stories of...

Today’s my first day officially back from my vacation. (Disclaimer: at the time of me writing this, not when you reading this.) I’ve been...

I’m writing this email after returning from my 13-day vacation. (It’s the first email I’ve written in 13 days too, cully, so pardon any...

I’ve been on vacation the last 12 days. (At the time of writing, not necessarily the time you're reading.) Did you even notice? Probably...

Should you write the subject line or email first? I hyped this email up quite a bit in yesterday’s email. So here’s what I want you to...

(or in other words… The 5 P’s for success.) Confession: I swiped the subject line from the GLC feature on Kendrick’s Poe Mans Dreams....

never let is better.” — Drizzy Drake If Drake would’ve lived that lyric he spit on an old track, he would’ve made a good email...

When Apple first announced Apple Watches, I thought they were a hideous and unnecessary product. Why do I need a watch that tells me...

The “rule of one” is an important copywriting lesson coined by the great Joanna Wiebe. For those unfamiliar, Joanna founded Copyhackers...