BLOG

One of my roles for one of my clients is copy chief. Meaning, I help other “greener” copywriters level up their skills, edit their copy,...

Ask any brand why they don’t send more emails and they always answer one of the following: * I don’t have time * I don’t know what to say...

Funny story today: I recently redownloaded GTA 5 (that’s Grand Theft Auto 5 for the uninitiated) to my PS4. Well, when I was playing last...

I’ve been back from my vacation for 10 days. And you know what? Yesterday was the first time I had zero meetings all day. Since I got...

Let’s have some fun today. I’ve sent over 150 emails since I started sending regular, daily emails. So I wanted to look at the 5 best...

This ain’t my first rodeo when it comes to talking about Netflix. (Example numero uno here and numero dos here.) A while back, I...

Making blundering mistakes terrifies most people. It’s something society brainwashes us with from an early age. Our parents punished us,...

Today, we’re talking about the dirty “V-word” again. (No, not the jab…) We’re talking vacations. Mandatory ones. Again. For mayhap the...

A while back, I predicted the fall of Netflix before its stock crashed to the tune of 40%. And, unfortunately, there may be similar...

One of the thangs potential clients ask copywriters for before deciding to work with them is writing samples. Makes sense, right? They...