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a running story about copy, business, and life
Years and years and years and years ago, I considered myself a runner. I competed in 5k runs all around my city. I ran at least 3 or 4...

John Brandt
Sep 13, 20222 min read
hope springs eternal
Look around today, and we ain’t in the best spot. Inflation devours the buying power of the average man. Soaring gas prices keep many...

John Brandt
Sep 12, 20221 min read
Jack of all trades, master of none
I had a sales call a while back with a potential new client. The conversation went well: Their CEO currently writes all the emails. But...

John Brandt
Sep 11, 20222 min read
These 3 series convert better than an abandoned cart
I walked into one of my client’s email software this morning… (Yes, you read that right. I walked in. Y’know why? Because I’m a seasoned...

John Brandt
Sep 10, 20222 min read
“I loathe reading your letters”
Funny story today: One of my clients forwarded me an email from a customer. This dude hopped on his soapbox and told us how much he...

John Brandt
Sep 9, 20222 min read
The smoking secret for blazing success
Today, we’re gonna talk about how smoking can make you more successful — in anything you do. Yes, you read that right, cully. Smoking....

John Brandt
Sep 8, 20221 min read
How the law of attraction *actually* works
Gurus spout off about the law of attraction like it’s the magical antidote to all your woes. Why? Because it sounds good and fills you...

John Brandt
Sep 7, 20222 min read
the most obvious way to make more sales
Today’s email is one straight from the files of Obvious Adams. (Copywriters: if you’ve never read the story of Obvious Adams, add it to...

John Brandt
Sep 6, 20222 min read
I have a confession…
I haven’t been to the gym in 5 and a half weeks. I haven’t had this long of a break in my training program since covid forced all the...

John Brandt
Sep 5, 20222 min read
An irl example of tactics vs principles
In the world of marketing, you can either focus more on tactics or principles. Tactics include things like… * Running sales with a hard...

John Brandt
Sep 4, 20223 min read
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