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A Woodstock 99 Story: How not knowing your audience can cause literal riots
“Peace, love, and riots.” — Woodstock '99 This story is a doozy. A Woodstock-induced, riot-causing doozy of a story. Checky: Netflix...

John Brandt
Sep 23, 20224 min read
copywriting lesson from a hamburger
Today’s email is brought to you by: Hamburgers. Here’s why: I scrolled through social media on my way to see Dave Chappelle last night,...

John Brandt
Sep 22, 20222 min read
Medium bans world-class copywriter, Chris Orzechowski (kinda)
Check this out: One of my favorite modern-day email copywriters is a fella named Chris Orzechowski. Chris owns an email copywriting...

John Brandt
Sep 21, 20222 min read
Murder is the new chips
There’s a massive psychological lesson in this here email, which you can apply to all your sales and marketing efforts. Before I whip out...

John Brandt
Sep 20, 20222 min read
The “pump and dump” copywriting method
Today’s tip (lolz… IYKYK) is more of an energy-boosting hack than a copywriting tip. But since y’need energy to write your best copy, I’m...

John Brandt
Sep 18, 20222 min read
The exact moment I knew I was quitting my job
Years ago, back before I had my own bidness, I worked a regular degular job. Okay, maybe it wasn’t “regular degular.” I worked for a hot...

John Brandt
Sep 18, 20224 min read
Imposter syndrome attacks the It’s Always Sunny crew
I’ve started watching The Always Sunny Podcast recently. It’s Always Sunny (the show) is one of my favorite TV shows. It has that...

John Brandt
Sep 17, 20222 min read
don’t sell water to fishes
One of my clients has an absurd amount of products in his ecom store. I’m talking more-than-600-products-absurd. And so, one of our email...

John Brandt
Sep 16, 20222 min read
Kidz Bop’s dirty little business secret
Kidz Bop still makes albums. And there's a surprising amount of business lessons from this “band.” So what’s Kidz Bop? It's a collection...

John Brandt
Sep 15, 20223 min read
(pssst, there’s goodies in this post for you)
Congrats for reading my emails for this long %first.name%! (Only fellow email marketers will get that lame dad “joke.” And, ugh, yes, I...

John Brandt
Sep 14, 20222 min read
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