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My all-time favorite email copywriter is one Ben Settle. I owe that dude an arm, a leg, and at least a few toes for my copywriting...

Couple days ago, I shared a cautionary tale about how launching a new product in the middle of a website launch is a terrible idea. I...

Lil follow up to yesterday’s email. Yesterday, I shared how my client and I launched a product at the worst possible time, i.e. when our...

Got a cautionary tale for you today: I wrote a new product launch sequence for a client recently. My client told me my series was...

One of the thangs I preach about is that making mistakes in your emails is not only fine, but can actually be more profitable. And boy do...

Negative reviews scare the ish outta most business owners. Why? Well, that’s obvious, ain’t it, cully? Entrepreneurs pour their blood,...

Story time: A whiiiiiile back, I told you how I wrote a simple, 3-email product launch campaign for one of my clients from a hotel room...

Got a kinda interesting story for you today: Business is down a bit for one of my clients. It ain’t down by a massive amount. And it’s up...

For the first time in 5+ years, I will be playing a live gig with a band. If you don’t know my story, I played bass in an active and...

I made some mistakes in my Woodstock ‘99 email yesterday. And I thought it’d be fun to go through line-by-line and see where I got the...