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“We talkin’ about unsubscribes? Not sales. Not sales. But we talking about unsubscribes?” — Allen Iverson (probably) One big ol’ fat...

Yesterday, I had a meeting with one of my pupils. He’s run into a couple of obstacles in the online biz world, and asked for my advice....

One of the more advanced copywriting skills is knowing when—and how—to ethically lie. I don’t mean telling blatant lies. Like making your...

Yesterday, I sent one of me shortest emails ever. ‘Twas an obvious—and true—piece of advice: If you want to make more moolah with fewer...

charge more (lol) and book a call here if you wanna make more from your emails too JB (Parte dos manana)

This email will show you how to be better than 90% of people. It might even ruffle a few feathers too, so let’s get into it: As you know,...

In came a question from a fellow reader: == My only thing is if [a company is] already emailing a lot, I don't know how I can add so much...

The funny thing about growing your business is revealing all the growing pains you otherwise would’ve missed. Stupid inefficiencies that...

Yesterday, I shared how Chris Orzy booked it 5 hours and 54 minutes from his crib in NJ to my house in Ohio to break my Keurig in the...

I woke up this morning to a chilly 44 degree wind and the sun sneaking through my window, kissing me awake. I rolled outta bed, did my...