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Over the weekend—at the time of me sitting down and writing this—the forever goated Ben Settle, the undisputed king of email marketing...

“The best work comes when you're under extreme duress... when you're up against the clock, you get these surges of adrenaline, and it's...

True story: Couple of months back, my client forwarded me a pitch from a Money Twitter copywriter with many times more followers than...

True story: A couple of days ago, my brain broke. I couldn’t write good copy to save my sweet lil life. (And I don’t mean I had writer’s...

Sometimes I straight up ignore clients. And you should too. Why? Well, let me tell you a story: One of my newer clients is—how do I say...

I’m a major proponent of the plain text email for reasons we won’t get into here. But I’m not a “plain text purist.” I use images when...

I have an embarrassing story for you today. But good news (well, for you, not for me): it has a powerful lesson attached. Time to show...

I got a doozy of a story for you today: Last week, I had a meeting with one of my newer clients. The first trial month we did together...

This is your competition… My main client attraction method is using cold email to reach out to successful ecom companies who could use...

A subscriber recently wrote in and asked the following: == John I have to ask, Apart from writing an email everyday. What would you...