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A broken clock ain’t always right twice per day
Last week, Peanut and I went to lunch at a local sandwich joint. As we sat down to open our sandwiches, we both came across something you...

John Brandt
Jun 13, 20232 min read
Why I forced IM OG Shane Hunter to unsubscribe
Few months back, I saw an OG of Internet Marketing himself subscribe to my list: A one Mr. Shane Hunter, aka the Abrasive Entrepreneur....

John Brandt
Jun 12, 20232 min read
How to make your customers scream “OMG!!” in delight
True story: A couple months back, Peanut and I left our abode in Ohio to go to an EDM show in Michigan. Not only was there an artist...

John Brandt
Jun 11, 20232 min read
The unadulterated irony of SMS companies
Before I “launch” on SMS software companies, let me first start with a shocking compliment: Few years back, one of my clients bit the SMS...

John Brandt
Jun 10, 20233 min read
a silly mistake that could be costing you sales
I signed on a new client on a test trial recently, and noticed a major mistake lurking in one of his flows... (In fact, I’ve been...

John Brandt
Jun 9, 20233 min read
paid to poop
Funny story for you today: Back when I first started my career, before I started this email marketing bidness, I worked for a design...

John Brandt
Jun 8, 20232 min read
beware: copywriters with “talent dysmorphia”
“The worst people often think they're the best. My dad calls it ‘talent dysmorphia.’” — Jack (Ted Lasso) In the wild world of internet...

John Brandt
Jun 7, 20232 min read
The trick to writing copy FAST
“Money is attracted to speed.” If you’ve hung out in online circles like Money Twitter, then you’ve heard this platitude before. It’s a...

John Brandt
Jun 6, 20233 min read
How to get clients to pay you before your invoice is due
Here’s the cold, hard truth about being a freelancer: Sometimes you gotta fight tooth and nail to get a client to pay at all, let alone...

John Brandt
Jun 5, 20232 min read
new maxes, who dis?
Checky: Went to the gym this morning and maxed out for the first time since late 2021. Maxing out is more of a vanity metric than...

John Brandt
Jun 4, 20231 min read
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