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Several times in these emails, I’ve alluded to some of the worst email mistakes you can make. Like not sending enough emails. Being...

Got a quick, and hopefully impactful anecdote for you today. In the world of online business and internet marketing, you live and die by...

Checky this screenshot I just grabbed from my client’s Infusionsoft account: 7.1% click through rates is N-SANE. Especially considering...

Hope is the ultimate weapon in copy. As such, today I have a story chock full of hope and wisdom and comfort. Checky: I recently caught a...

As a self-proclaimed Ecom Cowboy, a Cowboy without his Code is like an Epstein without his island. (Too far?) As such, here are the next...

One of the hats I wear, besides my email marketing bidness, is being the copy chief at The Podcast Factory. As such, I’ve reviewed...

About a month ago, something odd happened in one of my client’s Klaviyo accounts: Out of nowhere, the welcome series stopped converting...

I gotta be careful with what I reveal in this here email… Not because I’m scared someone will “steal my thunder.” But actually because...

‘Tis an objection that every email marketer on the planet hears. Well, here’s how to make this objection look at silly as it is: Almost...

A popular platitude goes a lil sumtin like this: “When others zig, you zag.” Of course, this can mean anything. Like… * Lifting heavy...