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Copywriting and by extension, marketing, is a power not to take lightly. Why? Not only does it have the power to save the world, but I...

True story: Few months back, I tuned into an episode of New Heights featuring Jason and Travis Kelce, two brothers who are also in the...

The other day, I took a stroll in a text file that contains 250 emails I’ve written and sent to this list. One of said emails was about...

Yesterday, I received an email from one Ben Settle with the subject line: (Paraphrased) “You’re in the boredom-killing business.” Such is...

Earlier today, I was mowing my lawn, and thought of my first job: Cutting my Nana’s (my great grandmother) grass back when I was a little...

One of my guilty pleasures, especially back when I started my biz in 2019 and would spend at least 4 hours a day prospecting (work that...

I promise I don’t write this to brag… but to show you how abandoning and ignoring your business can cause an avalanche of new revenue....

Since I spend part of my days as the Copy Chief for the best podcast production studio around, my eyeballs see a lot of copy. And I mean...

As I write this, summer is fast approaching. The days have gotten longer. The nights shorter. And despite waking up to 45 degree weather...

A few days ago, I revealed the last 3 Ecom Cowboy Codes—which are codes, maxims, and principles I abide by when writing email copy,...