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Got a brain dead story for you today about a brain dead thing I did in my client’s email software. (Don’t worry, this story only has one...

The idea of “direct response” usually comes attached to the hip to marketing and advertising professions. But much like Austrian...

Few weeks back, I shared the story of Laura Belgray’s book launch offer for her book Tough Titties: On Living Your Best Life When You're...

A week or so back, I sent a tongue-in-cheek email about Bud Light being on my list, but refused to open my email about Woodstock ‘99 in...

Yesterday, I saw a clip from the latest New Heights podcast episode (at the time of me sitting down and writing this). And it was an...

Last night, I finished Robert Galbraith’s fifth murder mystery novel, Troubled Blood. In it, Strike’s, the main detective and leading...

Around a decade ago, when I was a lost college student that had no clue what I wanted to do in life (I first majored in music technology,...

The same way Kanye called Father Stretch My Hands Pt. 2 simply “Pt. 2” on The Life Of Pablo, is the same way I’m following up yesterday’s...

I let ChatGPT craft the majority of this email, which is nothing more than an entry for email marketing in the Hitchhiker’s Guide to the...

I’m about to reveal perhaps the easiest way to level up your copy from an amateurish level to a pro level. But it comes with a downside:...