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why taking advice from “marketing” agencies is deadly
True story: One of my clients also enlists the help of a marketing agency… and said marketing agency has terrible advice. For example: My...

John Brandt
Aug 20, 20233 min read
well, about that… (fact checking yesterday’s email)
Well, that worked until it didn’t. Yesterday, I shared with you my brilliant idea: Write emails for my clients explaining that the...

John Brandt
Aug 19, 20232 min read
The magic of TRUE urgency
I’m writing this email on July 25, 2023 for context. But the lesson inside is evergreen, so if you’re seeing this email months or even...

John Brandt
Aug 18, 20232 min read
what to do when 💩 hits the fan
The past 27 hours have been one of the WORST days of my life. Here’s why: One of my clients decided to invite two international experts...

John Brandt
Aug 17, 20232 min read
Welp, it works til it doesn’t, SpongeBoy
Few weeks back, I got “got” by an intriguing headline formula on YouTube. The formula? [Name of SpongeBob character] is a [surprising...

John Brandt
Aug 16, 20232 min read
Warning: Even multi-billionaires sabotage their businesses
Here’s a cautionary tale for you about one of the wealthiest entrepreneurs in the world… and how, despite all his money, he still...

John Brandt
Aug 15, 20233 min read
This YouTube video really missed the mark…
A couple of years ago, I made Peanut sit through the entire nostalgia-filled 291 episodes of Dragon Ball Z with me. This was my childhood...

John Brandt
Aug 14, 20232 min read
Can you believe people are this mf stooooooopid?
Checky: A few years back, I noticed something different when I went to my not-so-friendly neighborhood Chase ATM. They made a change…...

John Brandt
Aug 13, 20232 min read
How to know the exact moment when you should fire clients
If you run a service-based business like yours truly, one of the more underrated, but crucial “skills” to have is knowing when to fire...

John Brandt
Aug 12, 20233 min read
Ripley’s Believe It or Not secret for dominating business
When Peanut and I were on vacation a couple of weeks ago, we lived “homeless” the last day. We had to check out of our condo by 10 am,...

John Brandt
Aug 11, 20232 min read
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