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Client thinks I should be speaking at Klaviyo’s OWN IT
Unbeknownst to muah, Klaviyo’s throwing a conference, and I figured since it’s been a minute since I’ve humblebragged in these emails,...

John Brandt
Aug 30, 20232 min read
run the numbers
Picture this: You’ve been debating whether or not you should outsource your email marketing strategy for weeks. You’ve heard horror...

John Brandt
Aug 29, 20233 min read
Why loyal customers can save the world (and why it’s your duty to loyal-ize ‘em)
Last week, one of my clients released a new podcast episode with one of our B2B brand owners, named Emma. She supplies her products to...

John Brandt
Aug 28, 20233 min read
“You acquiesce to defeat before you even begin”
Last night, Peanut and I watched Kill Bill Vol. 2 (after watching the first Kill Bill a couple o’ nights earlier). When it comes to...

John Brandt
Aug 27, 20233 min read
The raw, unmitigated (and sometimes evil) power of marketing
Sometimes copywriters can inflate their worth… This is especially true with online copywriting gurus and those pumping courses who say...

John Brandt
Aug 26, 20233 min read
email with 8.3% click rate makes ZERO sales?! (yes, click rate… not click through rate)
If’n you know me (and if’n you don’t know me by now, I’m not sure why you’re still here after I’ve sent you over 400 daily-ish emails)...

John Brandt
Aug 25, 20232 min read
9 unpopular opinions about email
It’s been a while since I served up a dish of a tasty listicle. But that ends today, cully, because I got 9 unpopular opinions about...

John Brandt
Aug 24, 20235 min read
just call me Woppenheimer from now on, okay?
Peanut and I trekked to Pittsburgh last night to watch Oppenheimer in the way Christopher Nolan intended: In IMAX. (We did not see...

John Brandt
Aug 23, 20232 min read
Sucks to lose a limb until you’re in a one-legged contest
When you have your own business, it can get rather lonely sometimes. You don’t know how a particular idea will pan out. Imposter syndrome...

John Brandt
Aug 22, 20232 min read
Eradicate this phrase from your vocabulary (if you wanna make more money from email)
I have a bone to pick today… And it’s about a phrase that’s commonly used in digital marketing circles. The phrase? “Email blasts” I’ve...

John Brandt
Aug 21, 20232 min read
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