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It struck me, as I wrote yesterday’s email, that your humble narrator here suffers from a lil bit of not practicing what I preach. Case...

“Money is attracted to speed.” — every copywriter ever While this phrase has become a platitude, platitudes, as corny as some of them can...

Tell me if this sounds familiar: 2 pm rolls around, and suddenly the coffee don’t hit like it used to hit. You have a million tabs open...

I got a bone to pick today: With folks who fear “sending too many emails.” Why? Well, it’s simple: You can’t send too many emails. Sure,...

Couple of weeks ago, my client interviewed one of his suppliers on his podcast. Since he works with a lot of product suppliers, this...

Despite many-a email copywriter fapping to open rates and such: Subject lines don’t matter. I don’t care what your favorite guru tells...

Few weeks back, I caught a portion of a MrBeast interview. MrBeast, for the unacquainted, is mayhap the most popular individual YouTuber...

It’s accidentally Tarantino week in my household. After Peanut and I watched Kill Bill, a few days later we decided to watch another...

As a brand owner with money going out in several different directions, it’s easy to forget how crucial having a bonafide direct response...

I got a game for ya today, cully: A classic game of Would You Rather, in fact. Let me set the scene… Last week, I sent out two emails to...