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The most mischievous thing I do
I have a jam-packed day today, so I have a silly little story for you about the most mischievous thing I do as a subscriber to more...

John Brandt
Oct 11, 20232 min read
Big Brother’s deranged email copywriting “law” for ecom brands
“Big Brother is the guise in which the party chooses to exhibit itself to the world. His function is to act as a focusing point for love,...

John Brandt
Oct 10, 20233 min read
Reason #875 why plain-text emails reign supreme
True story: I was on a discovery call with a potential client recently, and she had a major problem lurking in her Klaviyo account. The...

John Brandt
Oct 9, 20233 min read
The single best nootropic you can get your hands on (just be cautious)
“That’s my secret, Captain. [I’m always angry.]” — Bruce Banner [The Incredible Hulk] Yesterday I was filled with absolute rage for a...

John Brandt
Oct 8, 20232 min read
The sad truth about agencies and freelancers
I haven’t had the best day… But luckily for me (and for you) this email contains a rage-filled lesson about life and working with...

John Brandt
Oct 7, 20232 min read
Is good copy and a good offer enough to survive today?
Got a sobering story today: One of the companies that a client and I promoted on an affiliate basis went belly up. We used to send their...

John Brandt
Oct 6, 20233 min read
Welp, TikTokers are eating dog food now…
There’s a trend I caught wind of happening on fitness TikTok, proving how dense users of the app are. The trend? Eating dog food. And...

John Brandt
Oct 5, 20232 min read
A hidden reason you should hire freelancers
Yesterday, I sent an invoice to one of my clients. This particular client pays on time. We’ve worked together for about a year or so,...

John Brandt
Oct 4, 20232 min read
Kevin Feige vs Kathleen Kennedy - Who wins in a fight?
Two Disney powerhouses face off in today’s episode of John’s daily email. Each works as the president behind the two biggest franchises...

John Brandt
Oct 3, 20235 min read
How to piss off the gang from It’s Always Sunny
Couple months back, when the It’s Always Sunny podcast still published episodes, I watched a podcast about a banned episode of It’s...

John Brandt
Oct 2, 20233 min read
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